Ordinary household goods, ca 1944
2021-04-20 - Columbia, KY - Photo courtesy JIM
Jim writes, "By early 1944, the United States had been at war for over two years, a struggle with a still uncertain outcome. Nearly all consumer goods were regulated or rationed to some degree or another as the nation poured every available resource into the war effort. Against that backdrop, this mid-February ad for the (J.C.) Marshall Variety Store for ordinary household goods almost certainly generated more enthusiasm than could now be imagined." Comments | Permalink
2021-04-20 - Columbia, KY - Photo courtesy JIM
Jim writes, "By early 1944, the United States had been at war for over two years, a struggle with a still uncertain outcome. Nearly all consumer goods were regulated or rationed to some degree or another as the nation poured every available resource into the war effort. Against that backdrop, this mid-February ad for the (J.C.) Marshall Variety Store for ordinary household goods almost certainly generated more enthusiasm than could now be imagined." Comments | Permalink