LWU Business seniors win National Marketing Competition
2025-12-09 - Columbia, KY - Photo courtesy Lindsey Wilson University
The Lindsey Wilson University team of, from left, Taylor Harvey of Columbia, Allee Harris of Harrodsburg, Kentucky, and Grace Adams of Bethlehem, Kentucky, took first place in this fall's Marketing Research Competition's undergraduate division.
The three business administration seniors proposed using the doll Barbie to help Lincoln Financial attract more clients from the Gen Z and Millennial generations. Comments | Permalink
2025-12-09 - Columbia, KY - Photo courtesy Lindsey Wilson University
The Lindsey Wilson University team of, from left, Taylor Harvey of Columbia, Allee Harris of Harrodsburg, Kentucky, and Grace Adams of Bethlehem, Kentucky, took first place in this fall's Marketing Research Competition's undergraduate division.
The three business administration seniors proposed using the doll Barbie to help Lincoln Financial attract more clients from the Gen Z and Millennial generations. Comments | Permalink